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Dublin, May 4, 2015: XL Group and Catlin launch unified brand; Shepard Fox localizes “Insurance for a bold new world” global marketing campaign
Following the completion of XL Group’s acquisition of Catlin Group, the two insurance companies have officially joined operations and today launched a new brand, XL Catlin. A new global marketing campaign, reflecting the greater scale, ambition and opportunity for the combined company to offer risk solutions will launch tomorrow. The new “Insurance for a bold new world” advertisements were adapted by Shepard Fox for the local markets in Germany, Italy, France, Spain, Brazil and China, by recreating the copy texts in the respective languages. Shepard Fox also wrote the copy texts for the local versions of the new XL Catlin corporate brochure in the same countries.