Zurich, July 22, 2013: Shepard Fox Communications produces NESTEA internal newsletter for global marketing community
Shepard Fox Communications is producing a new internal newsletter for the global marketing community of NESTEA, the ready-to-drink tea. Shepard Fox is in charge of researching best marketing and advertising practices from 52 countries, writing and editing news articles on those best practices and publishing them in a newly created newsletter format, including graphic design, printing and distribution. Shepard Fox has already been supporting Beverage Partners Worldwide (BPW), the 50:50 joint venture of The Coca-Cola Company and Nestlé S.A. which is responsible for NESTEA in Europe and Canada, with public relations and communications services.
Zurich, July 15, 2013: Shepard Fox Communications to promote International Retail Summit
Shepard Fox Communications will be promoting the 63rd International Retail Summit to take place on September 12 and 13 in Zurich, Switzerland. Shepard Fox will be supporting media relations, from press release writing and distribution and arranging interviews with the speakers at the summit to inviting journalists to the event. The event will be hosted by GDI, Switzerland’s most renowned think tank for future trends. The GDI’s 63rd International Retail Summit is about growth prospects in retailing. Economists will explain the workings of a post-growth economy. Trend researchers will describe megatrends and countertrends. And retail pioneers will discuss their strategies for achieving success in the new online environment.
Zurich/Singapore, February 11, 2013: Shepard Fox Communications to support global insurer XL Group with PR in Asia
Shepard Fox Communications will be supporting XL Group plc, the global insurance and reinsurance company, with public relations services in its Asian key markets Singapore, Hong Kong and China, throughout 2013. XL Group plc’s insurance companies offer property, casualty, professional and specialty insurance products globally. Shepard Fox will be providing media relations and other PR support to XL Group’s regional subsidiaries in Asia through its local offices in Singapore, Hong Kong and Shanghai, in close cooperation with XL’s European operations in Zurich, London, and Dublin.
Zurich, January 2, 2013: Shepard Fox Communications to support NESTEA in international corporate PR in 2013
Shepard Fox Communications will be supporting Beverage Partners Worldwide (BPW), the 50:50 joint venture of The Coca-Cola Company and Nestlé S.A. which is responsible for NESTEA ready-to-drink tea in Europe and Canada, with public relations and communications services throughout 2013. Shepard Fox Communications has been reappointed to support BPW Headquarters in Zurich, Switzerland, with a vast range of activities across the full PR services spectrum that will be provided in-house as well as through Shepard Fox’s Zurich office.
Zurich, December 13, 2012: Cooking safely this Christmas – Shepard Fox Communications promotes European Food Allergy Awareness Campaign
Shepard Fox Communications is promoting a Europe-wide Food Allergy Awareness Campaign on behalf of the European Association of Allergy and Clinical Immunology EAACI. As part of the ongoing campaign, the Association warns of increased food allergy risks during the Christmas season and offers advice to the public on anaphylaxis, common allergy triggers and how to spot the symptons of a severe allergic reaction. – Shepard Fox Communications created the corresponding press release in five languages, distributed it to media in the UK, Germany, France, Italy, Spain, and Switzerland, and arranged for media interviews with the Head of the campaign.
Munich, November 7, 2012: Shepard Fox Communications to support Infineon Technologies in global internal communications
Shepard Fox Communications will be supporting Infineon Technologies AG, one of Europe´s leading semiconductor manufacturers, in global internal communications for its 27,000 employees. The assignment includes in-house support at the company´s headquarters in Munich and ranges from editing the online employee magazine and preparing management presentations for internal events to developing statements of direction on key issues. Shepard Fox Communications has already been supporting the German high-tech company in international media relations, financial communications as well as in speaker placements and CEO communications.
Zurich, October 1, 2012: Web 3.0: Mila App transforms a smartphone into an online office, connecting small businesses and the self-employed to the global marketplace
Globalization, digitalization, global interconnectedness: until now it was something only large, corporate players could benefit from. Mila, a new business app, changes everything by democratizing the advantages of digital interconnectedness and putting them into the hands of the self-employed and small businesses (SMEs). Anyone with a smartphone can now enter the global market via the internet. How? Mila is the first app to link Cloud Computing, Social Media and Web Semantics, the Web 3.0. – Shepard Fox Communications has been commissioned to promote Mila in Europe, the US, and Asia. We developed an international PR strategy and broke it down to local media relations activities in the relevant key markets: Switzerland, Austria, Germany, Belgium, the Netherlands, France, the UK, Italy, Sweden, the US, Hong Kong and Singapore. Shepard Fox put together key messages, created press releases in eight languages, distributed them to the relevant media, websites, and bloggers, and monitored media coverage.
Zurich, July 12, 2012: Shepard Fox Communications to support Beverage Partners Worldwide, the Coca-Cola & Nestlé joint venture, in international PR
Shepard Fox Communications will be supporting Beverage Partners Worldwide (BPW), the 50:50 joint venture of The Coca-Cola Company and Nestlé S.A. which is responsible for NESTEA ready-to-drink tea in Europe and Canada, with a broad range of public relations and communications services. The services provided by Shepard Fox Communications to BPW Headquarters in Zurich, Switzerland, comprise a vast range of activities across the full PR services spectrum and will be provided in-house as well as through Shepard Fox’s Zurich office. “Shepard Fox’s experience in managing international communications for global companies and their ability to provide top-notch services across a wide range of communications areas is a big asset to us”, said BPW’s CEO Beatrice Guillaume-Grabisch. “We are delighted to be able to support Beverage Partners Worldwide. NESTEA is a leading consumer brand and BPW’s success in building the ready-to-drink tea category is truly remarkable”, said Axel Schafmeister, Managing Director of Shepard Fox Communications.
Zurich, June 18, 2012: Food allergy sufferers double in the last 10 years – Shepard Fox Communications to promote global Food Allergy Awareness Campaign
Shepard Fox Communications has been commissioned to promote the first global Food Allergy Campaign, launched today by the European Academy of Allergy and Clinical Immunology. The purpose of the campaign is to raise awareness of the sharp increase in anaphylaxis in children, an allergic reaction that is potentially life- threatening. It aims at educating the public to recognise the symptons and its triggers, and to teach methods of how to react in case of emergency. The campaign comprises PR and Public Affairs as well as online activities and ads.
Geneva, June 15, 2012: Eczema in babies due to stress in pregancy – Shepard Fox Communications to promote world’s leading Congress on Allergy and Immunology
Shepard Fox Communications has been commissioned to promote the world’s leading Medical Congress on Allergy and Immunology, the EAACI Congress, that will open tomorrow in Geneva, Switzerland. Ground-breaking reseach results on stress during pregnancy, new insights into allergy triggers as well as new treatments for the growing number of allergy patients will be presented. In addition, EAACI’s global Food Allergy Awareness Campaign will be launched. – Shepard Fox Communications will be there to provide on-site PR support arranging media interviews with researchers, writing press releases on a range of congress topics and managing the translation and distribution of them through its local offices in Spain, Italy, France, the UK, Germany, Switzerland, China and Hong Kong.