News Archive
Bangalore, May 6, 2011: Infineon Sees Growth in the areas of Power Infrastructure, Transportation and Electronic Security in India
At a media briefing held at the Taj Vivanta today, Infineon Technologies, the leading German semiconductor company, reiterated that its three focus areas of energy efficiency, mobility and security have an important role to play in the growth areas of power infrastructure, transportation and electronic security in India. As electricity becomes the most important energy carrier of the 21st century, semiconductors are essential for generating power from wind, sun and water. – Shepard Fox Communications planned and managed the press briefing, including all press release copy and distribution, press invitations, and scheduling interviews with Infineon’s Asia Pacific management.
Press Release (English), Media Coverage
Stockholm, April 19, 2011: Filings at the European Patent Office grew by 11% in 2010 – Swedish dental implant pioneer nominted for European Inventor Award
The European Patent Office (EPO) received 235,000 European patent filings in 2010, up 11% from 2009, and the highest number ever in the Office’s 34-year history. Swedish businesses filed 4,279 applications with the EPO, an increase of 2.3% on the previous year. Most applications from Sweden were filed in the areas of Information and Communication technologies and medical technology. Underlining Sweden’s strong position in medical technology, Per-Ingvar Brånemark, a dental implant pioneer, was nominated as one of the 15 candidates for the prestigious European Inventor Award. – As part of a pan-European assignment covering Scandinavia, the Benelux, France, the UK, and Hungary, Shepard Fox Communications is handling all media relations in Sweden for the European Inventor Award on behalf of the European Patent Office.
Press Release (Swedish), Press Release (English), Press Clippings (Swedish)
Brussels, April 19, 2011: Number of patent applications in Europe hits all-time high – Two Belgian inventors nominated for the European Inventor Award
The European Patent Office (EPO) received 235,000 European patent filings in 2010, up 11% from 2009, and the highest number ever in the Office’s 34-year history. “The figures are clear: growth is back,” said EPO President Benoît Battistelli. Belgian businesses filed 2,352 applications with the EPO, an increase of 19.1% from the previous year. Belgian inventors Ann Lambrechts and Christine Van Broeckhoven were nominated for the European Inventor Award 2011. – As part of a pan-European assignment covering Scandinavia, the Benelux, France, the UK, and Hungary, Shepard Fox Communications is handling all media relations in Belgium for the European Inventor Award on behalf of the European Patent Office, including press release localisation, distribution and follow-up, being the local media contact, and managing interviews with key media and EPO President Battistelli.
Press Release (French), Press Release (Dutch)
Zurich, March 30, 2011: The mechanical engineering and metal industries are Switzerland’s biggest economic sector, accounting for 20% of GDP, ahead of the banking industry
Neither watches nor chocolate nor the financial and banking industry are Switzerland’s most important economic sectors, but the mechanical engineering, electrical and metal industries, employing 350,000 people and contributing 20 percent to GDP and 40 percent to Swiss exports. This was pointed out at a business meeting in Germany, hosted by the Swiss Embassy and the Swiss Trade and Investment Promotion Agency, and aimed at German entrepreneurs and investors who are looking for locations that are favorable to production and international trade. – Shepard Fox Communications has been hired to do all media and public relations work to promote Switzerland as a prime business location in Germany.
Venice, February 17, 2011: 17 million Europeans allergic to food; allergies in children doubled in the last ten years
About 17 million people in Europe suffer from food allergies. Allergies in children between 0 and 5 have doubled over the last ten years and access to the emergency room for severe anaphylactic reactions has increased seven-fold. These latest figures are going to be discussed by over 600 top health experts in Venice, Italy during the 2011 Food Allergy and Anaphylaxis Meeting by the European Academy of Allergy and Clinical Immunology (EAACI) that opens today. – Shepard Fox Communications was commissioned by the EAACI to raise public awareness for food allergies across Europe, which included drafting press releases, translating them into seven languages, and distributing the EACCI’s findings to health editors of trade and general interest media in Spain, France, the UK, the Benelux, Scandinavia, Germany, Switzerland, and Austria.
Press Release (English), Press Release (Spanish), Press Release (Dutch), Press Release (French), Press Release (German), Press Release (Norwegian)
Munich, February 1, 2011: Shepard Fox Communications to provide Interim PR-Management to Infineon Technologies AG
Shepard Fox Communications is going to provide on-site interim PR support to Infineon Technologies’ global media relations department, helping prepare for quarterly financial reporting and the Annual General Meeting coming up later in the month. The on-site support for one of Europe’s leading semiconductor companies comprises the writing, editing, and preparation of press releases, presentations, Q&A, as well as speeches by Infineon’s CEO and CFO. The assignment includes the development of a PR strategy aiming to highlight Infineon’s three key business areas electro mobility, energy efficiency, and data security.
Infineon Corporate Press Office
Singapore, January 11, 2011: ‘I want to be a soccer player’ – Adecco survey reveals that being a soccer player is the most popular career choice of children living in Singapore
The 5th annual ‘Adecco Children’s Career Survey’ of children living in Singapore has revealed that for the first time becoming a soccer player is the top career choice amongst children aged between 7 and 14 years – replacing becoming a lawyer which came out tops in the same survey conducted by Adecco Singapore twelve months ago. The survey also reveals that a record 96% of the children surveyed believe that it is more important to spend time with the family than making lots of money. – Shepard Fox Communications managed the survey, analyzed its results, and composed and distributed the corresponding press release issued by Adecco Singapore, a subsidiary of the world’s leading staffing and HR services company based in Switzerland.
Zürich, January 4, 2011: Shepard Fox Communications to co-host CEO Breakfast on “Personality vs Personality Cult – The Limits of CEO Branding”
With products and services getting increasingly similar and interchangeable, branding and brand awareness have become decisive competitive advantages. To what extent should a company use its CEO to brand itself and its products? How sustainable is such branding when the average tenure for a CEO is constantly decreasing? Apple’s huge success cannot be thought of without Steve Jobs. He is the face and the heart of the company. Can he be taken as an example for rethinking CEO Branding? Should a CEO be the company’s face on facebook? These questions will be discussed by Swiss CEOs during a breakfast hosted by CEO Positions AG, and Shepard Fox Communications LLC. In addition, leading Swiss consultants Aloys Hirzel and Jens Alder will share their views on how personal a connection a company and its CEO should share in public.
Geneva, December 2, 2010: Deutsche Bank study reveals new recruiting strategy for Private Wealth Management client advisers – diversity as key competitive advantage
Deutsche Bank’s Swiss Private Wealth Management unit conducted an empirical study to better understand the character profiles of its client advisor teams. The underling assumption of the study is that better performing client adviser teams achieve higher client satisfaction, and thus lead to an increased bottom line for the bank. The results of the study offer new insights into the importance of diversity among client adviser teams as a key competitive advantage in the Private Wealth Management industry. – Shepard Fox Communications edited the study for publication, composed the corresponding press release and distributed it to financial and business as well HR media across Europe.
Press Release (English), Study Abstract (English)
Munich, November 3, 2010: Smart Grids are prerequisite for sustainable energy supply in the 21st century and for meeting global climate goals
How do we meet the world’s growing energy needs? How do we at the same time meet our climate goals? These are vital questions for technology and energy policy in the 21st century. The electric power grid plays a key role in answering those questions. Without transforming our exsting power grids into smart grids, renewable sources of energy cannot be used efficiently. Smart grids in essence signify the application of digital technology to the electric power infrastructure. Infineon is a worldwide leading supplier of smart grid semiconductor solutions and the only one offering a complete portfolio for realizing a smart grid. – Shepard Fox Communications authored and edited a background paper for Infineon, aimed at raising awareness for the key role of smart grids in meeting the energy challenge. The paper marks the kick-off for a global smart grids awareness campaign.
Backgrounder Smart Grids (English), Backgrounder Smart Grids (German)
