Our approach
Strategic Consulting, Effective Execution, Measurable Results
Shepard Fox Communications delivers the full range of communication services, all the way from developing your PR strategy to hands-on execution and producing tangible results. The author of your press release and Q&A is also the one speaking to journalists about your company and accompanying the interviews of your CEO. This horizontally integrated one-stop-shopping approach sets us apart from the vertical layers of hierarchy of traditional PR agencies. We deliver a new quality of communications effectiveness.
Local PR intelligence creating global media impact
By adding local Shepard Fox offices according to your marketing or business development strategy, we offer truly international PR and communication services. We build a team custom-made to your PR needs which translates your global message into locally relevant media content that makes the news. For example, if you are based in Switzerland and want to do new business in Brazil, we develop the corresponding cross-border PR strategy with you and implement the adequate local PR activities in Brazil through our local people on the ground in Sao Paulo.
From information to communication, how we help you say the right things. Our approach in seven steps:
- We analyze your communication needs
- We put ourselves in the shoes of those you have to reach
- We filter information, take away the nebulous and focus
- We apply plain language to tell a story
- We deliver your story in the best time and place
- We anticipate the impact of your communication
- We prepare for subsequent action
