Our approach
Strategic Consulting, Effective Execution, Measurable Results
Every network partner delivers the full range of communication services, from consulting to execution to demonstrating results. The partner you deal with, backed by the resources of Shepard Fox Communications, develops your PR strategy and is accountable to you for execution and results. The author of your press release and Q&A also speaks to journalists about you and accompanies interviews. This horizontally integrated one-stop, one voice approach sets us apart from the vertical, up and down layers of hierarchy, approach of traditional PR agencies. We deliver a new quality of communications effectiveness at lower cost.
An international strategy delivered locally
Since every partner in our network is a specialist in one or more countries, we offer you truly international PR and communication services. We build a team precisely for your project which translates your message into every local market you need to reach. For example, if you are based in Switzerland and need to do business in Hungary, we develop your international strategy with you in Switzerland and execute all the necessary local PR and communication initiatives in Hungary through our local outlet.
From information to communication, how we help you say the right things. Our approach in seven steps:
- We analyze your communication needs
- We put ourselves in the shoes of those you have to reach
- We filter information, take away the nebulous and focus
- We apply plain language to tell a story
- We deliver your story in the best time and place
- We anticipate the impact of your communication
- We prepare for subsequent action
