Shepard Fox Communications combines deeply rooted, and intimate local expertise with global reach. All team members are seasoned professionals with a minimum of 10 years experience in corporate communications, global PR or in journalism.
Each team member is anchored in a country or region and understands its resources, be it the local media, a city’s best location for a press conference or the country’s stock market regulations.
We are as familiar with the communication requirements of corporate matrix organizations as we are with the pressures of finishing an article under a tight deadline. We know that Reuters, Bloomberg and Dow Jones tick differently from a monthly fashion magazine.
Shepard Fox Communications has offices in:Amsterdam, Bangalore, Beijing, Berlin, Bratislava, Brussels, Bucharest, Budapest, Copenhagen, Dublin, Frankfurt, Hong Kong, Lisbon, London, Madrid, Milan, Munich, New Delhi, Paris, Sao Paulo, Shanghai, Shenzhen, Singapore, Stockholm, Taipei, Toulouse, Warsaw, Zurich
Janneke van Amsterdam, Amsterdam
Janneke is an expert in media relations and event management. With a well-founded network of key Dutch media contacts, Janneke has helped clients from a wide range of sectors optimize their communication and event strategies in the Netherlands and abroad. With more than 15 years of experience, Janneke began as an Editorial Coordinator at Dutch publisher Reader House Brand Media (Rhbm) before moving into public relations as a consultant at Trimedia, now Grayling, and subsequently event management specialists, VNU Exhibitions.
Ellen Wonder, Amsterdam
Ellen is a seasoned communications expert with more than 20 years of hands-on experience in public relations, media relations, event management, sales, and project management for clients from a broad spectrum of market sectors. Before joining Shepard Fox, Ellen worked as Communications Manager and Content Coordinator at VNU Exhibitions where she managed global exhibitions for a wide range of industries. Some of her areas of particular expertise include food and packaging, health care, education, fitness & beauty, pharmaceuticals, IT and tax consultancy.
SHEFALI D. BARDOLOI, BANGALORE
Shefali, a post graduate in marketing from one of India’s premier business schools, Xavier Institute of Management & Entrepreneurship, has over 11 years of experience in corporate and marketing communications, with core expertise in internal communications, branding and media events. Besides having had thorough exposure in the IT & telecom sectors, her last assignment before joining Shepard Fox Communications was with the world’s leading HR Services Company, Adecco, spearheading its marketing & communications operations across India.
Jackie Yu, Beijing
Jackie covers the whole communications range with more than 15 years experience on the agency side, in corporations and as a consultant, working mostly for international companies entering the Chinese and Asian markets. She is a specialist in international sports marketing, fashion marketing, and sports sponsoring and has run campaigns for brands like adidas or Zegna and consulted companies like Siemens in their sports sponsoring activities. Besides being a marketing communications specialist she focuses on both Chinese domestic and international media relations.
Jann G. Ohlendorf, Berlin
After graduating from the German School of Journalism in Munich, Jann was a journalist for German business daily Handelsblatt, then business correspondent for Frankfurter Allgemeine Zeitung. After that he worked for the telecommunications group of Siemens AG, holding various positions in corporate media relations, internal communications and as a speechwriter for group board members. He now specializes in media training and communications for scientific and academic institutions, like the German Academy of Science and Engineering.
LÁSZLÓ JUHÁSZ, BRATISLAVA
László has12 years experience in radio and print journalism working for Reuters, Radio Slovakia International, Új Szó, and The Slovak Spectator. He has also served as spokesperson for the Ministry of Construction and Regional Development of the Slovak Republic and press secretary to the Deputy Prime Minister. After an engagement with the PR company Pro Publicum, he gained web marketing and on-line media experience with SEO Company, Foliovision, and the news portal Parameter.sk. László joined Shepard Fox Communications in 2010.
Mieke Demeulenaere, Brussels
Mieke is a seasoned expert in public relations and media relations strategy, and has almost two decades of experience in communications. She is closely networked with media in her native Belgium, especially among Brussels-based journalists and correspondents. She launched her PR career in the film and entertainment sector as Press Officer for Columbia Tristar Fox. She subsequently assumed the role of Senior Account Manager at Trimedia Benelux where she designed and implemented a variety of successful campaigns for clients from the FMCG and healthcare sectors.
Manuel Pueyo, Brussels
Manuel has spent several years in public affairs working for the region of Galicia in Brussels as a specialist in European Funding for Research, Innovation and Culture, and he has worked for the European Commission and in two EU oriented communication agencies (Tipik and Scholz & Friends). In Madrid, Manuel has worked for the award winning agency El Señor Goldwind prior to joining Shepard Fox Communications. He is a specialist in leveraging social media for PR and corporate communications as well as for cultural projects and artists. Manuel has a Masters in European Studies from the College of Europe in Natolin-Warsaw and a University degree in Law from the University of Santiago de Compostela.
Patrick Stumm, Brussels
Patrick Stumm is a Public Affairs specialist with more than 10 years experience in European Public Affairs in Brussels. He has been an EU Advisor on regulation and funding on EU programs such as Eco Innovation. He spent three years working as a European Affairs Consultant for the European Business Forum. For two years he worked for Brussels media EurActiv, creating public affairs strategies for clients like DuPont, Honeywell, Microsoft, Pfizer, Toyota. Prior to that Patrick was Head Information Unit for the European Commission, DG Enlargement, developing communications strategies for new EU member states, and Liaison Committee Member for the European Commission, DG Education and Culture. Patrick holds a Ph.D. in Political Sciences from the German University of Gottingen.
AMALIA POPEANGA, BUCHAREST
Amalia has degrees in political science and public relations. She has more than ten years experience in marketing, public relations, and advertising in Romania and Italy. She has worked in both the private and public sectors on projects varying from economic development initiatives and accessing European Union funds to human rights issues and branding national energy companies. She has especially been involved in media campaign planning, corporate public relations strategy, and business to business communications.
János Kurdy-Fehér, Budapest
János started his career as a press officer for the Hungarian Post. In 1994 he became the Spokesperson of the Hungarian Ministry of Transport and Communication. He went on to lead government relations units of leading international PR firms in Budapest. After being the Communications Director of one of Hungary's leading telecommunications providers, János founded his own Public Affairs and Government Relations company. In that capacity he also took over the Direction of Communications for the Hungarian University of Industrial Arts. János used to be an adviser to the Hungarian President as well as to the Secretary of State. He joined Shepard Fox Communications in 2007.
József Orosz, Budapest
József is a media relations specialist and former journalist with more than 16 years of experience. He launched his career in the late 1990s while still at university as the editor of a local television channel and radio station. Upon graduating, József worked as a journalist at the country’s leading independent news agency before becoming a reporter and editor at Hungary's TV3. In 1999, he moved into the finance sector, serving as a media specialist for Hungary's Postabank and in 2003, assumed the role of PR Manager at Erste Bank. Before joining Shepard Fox, József also provided consultation services to a clients from the financial, FMCG and telecommunication sectors.
Linda Szabó, Budapest
Linda graduated from International Business School in Budapest, with a degree in marketing communications. She began her professional career at Porsche Hungary as an external communications specialist. After four years, she moved to the sales department of TV2. Subsequently Linda took over the external communications of GE-affiliate Budapest Bank, and later served as the PR Director for Austrian Erste Bank and Hungarian Postabank, where she was in charge of all communications regarding the privatisation of Postabank and the merger of the two banks. Linda joined Shepard Fox Communications in 2009.
Nikolaj Henum, Copenhagen
After graduating from Copenhagen Business School with a Master’s in International Business, Nikolaj started his career as a consultant in a Danish advertising agency, working for the EU parliament. After that he worked at a Swedish Communications agency, consulting Nordic B2B and B2C clients. He then joined Adecco Denmark where he was Head of Marketing and Communications for six years. Nikolaj has also been giving lectures on PR at Copenhagen Business School for several years.
Líadain Von Der Decken, Dublin
Líadain has over ten years experience in national and international Public Relations, both on the agency and in-house side. She gathered her experience in leading PR agencies in Dublin, London, and Brussels on technology, telecommunications and logistics accounts. In 2000, she moved to Siemens AG headquarters in Munich to set up global PR campaigns for the telecommunications group of the company before moving on to Siemens USA in Atlanta. In 2007 she joined Shepard Fox Communications to represent Ireland where is working as a PR consultant specializing in telecommunications and financial clients.
Stefan Wichmann, Frankfurt
Stefan began his career as a journalist working for leading German media Wirtschaftswoche, Zeit, Stern, and Spiegel. He then moved on to become the head of corporate communications at mobile operator T-Mobile where he was in charge of all communications of one of Germany's biggest IPOs, the going public of T-Mobile. He then founded his own PR business which he led and grew for more than a decade. After selling his company to Scholz & Friends he joined Shepard Fox Communications as a partner in 2009.
Nadia Sales Grade, Lisbon
Nádia is a former journalist and expert in media relations and public relations for her native Portuguese market with over a decade of experience. She began in 2004 as an international correspondent at the Berlin office of leading Portuguese daily newspaper, Diário de Notícias. Back in Portugal she worked in television as a journalist and a producer for national and international channels. Stepping into public relations in 2008 in her native Lisbon, Nadia was responsible for implementing a variety of creative campaigns for many art events. She holds a Masters degree in European Studies from the College of Europe.
Tim Kaye, London
Tim's career comprises 11 years to Board Director level in international PR consultancies and 10 years as the founder and owner of his own business in London, primarily partnering Fortune 500 companies at the most senior global level. In that capacity he has developed global internal and external communication programs and projects for companies like Novartis and Adecco. Tim is an expert in Corporate Positioning and Vision, Change Management, Media Relations, Corporate Publishing, like Annual Reports, and Media Training.
Francisco Milán Martínez, Madrid
Francisco is an expert in media relations, digital communications and content curation. As a former journalist he has got experience in journalism as well as PR across a diverse range of markets. Before joining Shepard Fox, Francisco’s career began in his native Madrid as Public Relations Officer for luxury brand Milan Classic. He then moved on to become News Editor at one of Spain’s most popular radio stations, Onda Cero. Francisco’s experience includes managing EU events in Brussels. He has also worked at Instituto Cervantes in Beijing. He has studied communication and political science at both Université de Paris and Universidad Complutense. He has a degree in journalism from the Universidad de Madrid.
ISABELLA LAMERA, MILAN
Isabella began her career in journalism in 1996. From 2000 to 2009, she worked for Bloomberg News as a reporter on financial markets writing stories and anchoring live television interviews. For four years of her stay at Bloomberg, Isabella was the author and anchor of a weekly program on investing in art. In 2009, Isabella represented the Italian Press Office for the Italian Ministry of the Environment at the Syracuse G8 meeting. She also became the marketing and advertising manager for FxTraderMagazine and began offering media advice to clients as diverse as Yorkville bhn, CMC Markets and Diners Club Italia. In 2010, Isabella joined Shepard Fox Communications as a partner specializing in financial and corporate media relations.
Alberto Pattono, Milan
Alberto is a veteran journalist, published author and media relations professional, who has written and edited for some of Italy’s most prestigious newspapers and magazines including Il Sole 24 Ore, Il Mondo, Capital and Mondo Economico. He also worked as an official Italian translator of Business Week and the Financial Times, and coordinated the supplements of Il Mondo on investment funds and personal finance. Before joining Shepard Fox, Alberto collaborated with several Italian finance and IT magazines. His particular interests are the health sector and the pharmaceutical industry.
Thomas Less, Munich
Thomas Less is an online strategy and web consultant with two decades of experience managing new media, online, and Internet projects. He was in charge of the consumer website pages of Siemens Mobile Phone for five years and developed and managed the Siemens Mobile Phones Press Portal, including a range of microsites. Thomas also oversaw the implementation of a new international Content Management System at Siemens. He has six years SEO/SEM consulting experience and an established track record in affiliate marketing, online shops and tracking solutions, serving a diverse international clientele. Some of his software skills include: Adobe Photoshop, GIMP, HTLM, CSS, PHP.
Nicole Wintz, Munich
Nicole is a senior copywriter with over 20 years of experience in her native Germany. She launched her career in the early nineties, writing for renowned advertising agencies Eiler & Riemel in Munich and later Aimaq Rapp Stolle and TBWA in Berlin. Since 2001, Nicole has been working as a freelance copywriter, serving such agencies as MetaDesign Berlin and a diverse clientele including Volkswagen, Payback bonus programme and Feinkost Käfer gourmet food. Nicole also manages communication efforts for NGO, AddYouCation.
FLORIAN KREUTZ, MUNICH
Florian has 16 years of experience in international public relations and marketing communications. He has in-depth expertise in consumer electronics, IT, and in web technology. Florian is a specialist in communicating complex technological topics and translating them into simple language and news for both trade and large consumer audiences. He spent more than 10 years in the telecommunications industry, most of the time as a marketing specialist or press spokesperson at Siemens at their mobile phones and networks divisions. He joined Shepard Fox Communications in 2012.
DETLEF ROCHOW, MUNICH
Detlef is a veteran corporate communications specialist with over 30 years experience, spanning both internal and external communications, communications strategy, change and M&A communications, CEO communications, corporate internet and intranet, and employee magazines. He is an expert in change management and securing employee buy-in during times of corporate restructuring and mergers. Detlef began his career as a journalist for daily newspapers in Germany. He then joined Siemens AG in Munich, where for more than two decades he led global corporate communications teams in the company's IT and Telecom units, comprising of 60,000 employees across 180 countries.
Arupjyoti Gogoi, New Delhi
Arupjyoti is a journalist and communications professional with over seven years of experience in PR and marketing, and strong expertise in corporate communications, crisis management, and media relations. He has serviced clients from the IT, telecom, aviation and FMCG sectors. He has also been writing for The Tribune newspaper since January 2010 on HR and business topics. He holds an MA in Mass Communication from Kurukshetra University, a Diploma in Journalism, a Bachelor Degree in Economics, and an MBA in Marketing & Strategy from the Faculty of Management Studies (FMS) Delhi.
Tristan d'Avezac de Moran, Paris
Tristan is a communications veteran with more than two decades of experience as a PR and public affairs manager and consultant. He has held positions at international PR agencies, trade associations and Fortune 500 companies, garnering a skill-set and network in the fields of governmental affairs, public & media relations, and crisis management. Before joining Shepard Fox, Tristan held numerous managerial posts at HR solutions provider Adecco, including Public Affairs & Corporate Communications Director France, European Corporate Affairs Director and Head of Global Public Affairs. Between 2010 and 2012, Tristan held the position of Director of the Public Affairs Department at Edelman France.
Pascal Aubert, Paris
Pascal Aubert has more than 20 years experience in journalism. Most of his career as a journalist he spent with La Tribune, the French business paper, being its Deputy Editorial Director between 1994 and 2008 in Paris, and International Economic Editor, Asian, Middle East & Africa as well as Washington correspondent between 1988 and 2004. He also worked for other French media including Le Matin, France Soir, and Le Point. In cooperation with Europe 1, he did a daily economic and financial TV program. Within Shepard Fox Communications Pascal is looking after media relations in France, with a focus on Paris.
Silvia Dias, Sao Paulo
Silvia is an expert in media relations for both B2B and B2C topics across all industries, for international companies entering Brazil as well as for local companies expanding globally. She is also highly experienced in strategic planning, crisis management, internal communications, and media training. Graduated in Social Sciences and Languages, she completed her studies with specialized marketing and sustainability courses. She has also acted as a civil society observer in the UNFCCC's CoPs, as well as during Rio+20. In addition she is a member of the governing board of local NGO Vitae Civilis.
Ivy Soon, Shanghai
Ivy was born in Hong Kong and educated in the US. She has 20 years experience working in Asia with 10 years living and working in China. Formerly a general manager for a global PR firm which expanded rapidly in Asia during her three year tenure, Ivy now heads her own firm in Shanghai with a broad range of clients. She specializes in brand building, communication strategy, and issue/crisis management. Ivy also is a sought after guest lecturer on PR and doing business in Asia at Chinese universities and has won several industry awards.
PHILIP GAO, SHENZHEN
Philip started his career as an English-Chinese interpreter/translator for a Beijing-based tendering company in 1990. Within Shepard Fox, Phillip leads the content localization team for China, consisting of linguistic and technical professionals, helping foreign businesses localize their product, service, or organization content for Chinese audiences, thus providing Shepard Fox customers a stepping stone to the Chinese market. Philip received his BA in English Literature from Xiangtan University of Hunan Province and a postgraduate degree in law from China University of Political Science and Law.
Kai Tamin-Goh, Singapore
Kai is a former journalist, seasoned writer and corporate communications specialist with a career spanning more than 30 years. Her journalistic background includes stints at various publishing houses including Times Periodicals, a subsidiary of Singapore Press Holdings, owner of national dailies The Straits Times and Business Times. Before joining Shepard Fox, Kai worked at Weber Shandwick, Hill & Knowlton and in the Singapore public sector. She has also worked on many PR campaigns and managed crisis communications, speaker engagements, product launches and events management for a client list that includes TNT, Philips, Nokia, Northwest Airlines, Gulf Air, Waterford Wedgwood, Volkswagen, AIA, Akzo Nobel and Singapore government agencies.
DAVID HOLLERTZ, STOCKHOLM
David has degrees in Media & Communication Science and Business Administration from Swedish universities. He started his career in the Swedish advertising and PR business, managing projects mainly in communication strategy development and corporate publishing for B2B and B2C clients. David is an expert in private as well as public sector needs for cross-border communication solutions, with a focus on Swedish-German public affairs and, as a consequence, is splitting his time between Stockholm and Berlin.
MARK CHEN, TAIPEI
Mark has more than 20 years experience in communications, with particular expertise in corporate image and reputation management, as well as in media relations, sponsorship management and marketing communications including branding. He worked for international PR agencies like Hill & Knowlton and Edelman, on the Vice President level, before founding his own company in Taipei in 2004, which holds accounts with leading international companies and brands from the healthcare & pharmaceutical sectors, as well as from the IT & telecommunications and financial sectors. Mark joined Shepard Fox Communications in 2010.
Maria Diviney, Toulouse
Before moving to the south of France and joining Shepard Fox Communications, Maria worked with the pan European public relations agency, Hopscotch Europe In One, in Dublin, where she collaborated on developing a vast and varied client base including multinational accounts such as General Electric Energy and Renault. Maria was directly involved in the deployment of successful communications strategies as well as business development strategies. Her particular passions are writing and media relations. She is a graduate from the Dublin Institute of Technology with a masters degree in public relations and in 2009 accepted the prestigious European Jos Willems PR award. Maria is bilingual English-French.
Iwona Janicka, Warsaw
Iwona is an expert in Polish media relations and marketing and communication strategy with more than 16 years of experience. Based in her native Warsaw, she has forged a communications career in both public relations and journalism having worked for Polish TV, magazines & radio as well as for several PR agencies. Iwona launched her PR career as a Consultant and Owner at Opinion Public Relations where she collaborated with such clients as Microsoft, Sun Microsystems and T-Systems. Iwona subsequently held the role of Account Director at the Grey Group and Deputy Managing Director at Cohn & Wolfe. Iwona studied Political Science at the Wroclaw University specializing in Political Marketing and International Affairs.
Wojciech Liczkowski, Warsaw
Wojciech is an expert in media relations with over 10 years experience in both journalism and public relations in his native Poland. He began his career with Polish business monthly, “Businessman Magazine”, covering business & IT topics. In 2005, he moved to the PR department of Motorola Poland, supporting both consumer and business departments, as well as coordinating CSR activities. From 2007, he worked at Cohn & Wolfe, managing the press offices of key technology clients such as Dell, GTS Poland and NAVIGON. He was also involved in projects in the FMCG sector (Procter & Gamble) and the energy sector (Talisman Energy). Wojciech has a degree in journalism from the University of Warsaw.
Axel J. Schafmeister, Zurich
Axel is an expert in International Media Relations and Executive & Financial Communications. He has worked in PR, journalism, and advertising for 15 years. Prior to founding Shepard Fox Communications in 2007 and becoming its Managing Director, he was the Global PR Director & Corporate Spokesperson of the Adecco Group in Zurich. Before that he was the Head of Corporate PR & Global Media Relations at Siemens AG in Munich for the mobile communications group. Axel has graduate degrees in Economics and Business from German and US universities, respectively. He has worked in the US, the UK, Germany and Switzerland.
Olivia Coker, Zurich
Olivia Coker is an expert in corporate journalism and corporate publishing, with a focus on science, technology, global trends, and thought leadership. From New York to Zurich, she has worked as a writer, author, and editor with pharmaceutical, semiconductor, financial service, insurance, and consulting firms, turning complex B2B subjects into compelling general interest stories, ranging from global emission reductions to 3D printing, talent recruitment, and automotive components. Olivia holds a Bachelor of Arts from the University of Georgia in the USA and a Diploma from the London School of Journalism.
Andrew Freeman, Zurich
Andrew is a marketing, communications and media relations specialist, as well as a copy-writer and author with over thirty years of experience. He launched his career in Chicago in the 1980s, relocating to Switzerland in 2000 with global insurance provider, Zurich Insurance. During several senior positions in marketing and communications at Zurich, Andrew was in charge of change communications for major restructuring efforts. He also led the development of communication strategies to launch and position insurance products for the global corporate market. Before joining Shepard Fox, Andrew held the role of Business Development Director at wireless communications company Qualcomm, where he was in charge of launch plans and marketing collateral for new vehicle telematics solution.
André Lehmann, Zurich
André has eleven years journalistic and editing experience from top tier international print media and newswires. For French newswire Agence France Press (AFP) he has been reporting on a vast array of topics such as banking regulation, finance, insurance, pharmaceuticals and politics (from Paris and Zurich). As a foreign correspondent he delivered reports from Liberia, Libya, West Bank, Gaza, Moldova, and Brussels. He also worked as a journalist for Belgian media Le Soir and Trends/Tendances as well as for La Presse in Canada and Le Matin in Switzerland. André is bilingual French/German and holds a MA in Franco-German studies from Sorbonne Nouvelle, Paris III, as well as a Diploma in International Journalism from Université Laval, Québec.
Lorraine Chandler, Zurich
Lorraine has over twelve years experience in international public relations and communications. Having achieved qualifications in English, public relations and PR, she spent five years working in Bates PanGulf PR, a leading PR agency in Dubai, in addition to previous in-house experience. She has dealt with a wide gamut of clients, covering the pharmaceutical, hospitality, consumer and automobile industries. Lorraine is an accomplished writer, with comprehensive experience of all client media communications. She has also published hundreds of consumer interest articles in magazines in France and Dubai. At Shepard Fox she takes care of high-level content as well as PR project management.