News Archive
Munich, September 22, 2020: Rapid rise in battery innovation playing key role in clean energy transition – Shepard Fox supports European Patent Office and International Energy Agency in global promotion of study
Improving the capacity to store electricity is playing a key role in the transition to clean energy technologies. Between 2005 and 2018, patenting activity in batteries and other electricity storage technologies grew at an average annual rate of 14% worldwide, four times faster than the average of all technology fields, according to a joint study published today by the European Patent Office (EPO) and the International Energy Agency (IEA). The report, Innovation in batteries and electricity storage – a global analysis based on patent data, also shows that batteries account for nearly 90% of all patenting activity in the area of electricity storage. – Shepard Fox is supporting the European Patent Office in promoting the key findings of the study via a global media campaign across Europe, Japan, South Korea, China and the United States, including the creation and distribution of localized press releases, reaching out to tier-1 general and business media, and arranging media interviews for online, print, radio and TV coverage with the authors of the study.
httpss://www.youtube.com/watch?v=zkh2NFlG1h4
Sao Paulo, August 17, 2020: COVID-19: como o seguro pode ajudar na luta médica contra a pandemia – Shepard Fox supports global insurer AXA in localizing media content for South American markets
In the fight against COVID-19, the search for a vaccine is a major international effort. Behind the scenes, insurance companies and their risk engineers are involved in this effort too, as clinical trials require insurance coverage. In a feature article, insurance company AXA explains how insurances help in the medical fight against the pandemic. The article is part of an ongoing series of thought leadership pieces on managing risks, published by the insurer. – Shepard Fox supports AXA in Brazil by translating and localizing media content like press releases and feature articles and by placing such content with Brazilian business media and insurance industry trade publications (see sample below).
Feature article English: COVID-19; how insurance can help in the medical fight against the pandemic
Feature article Portuguese: COVID-19: como o seguro pode ajudar na luta médica contra a pandemia
Munich, July 13, 2020: Europe is a global hub for innovation in 3D printing, new study from European Patent Office EPO shows – Shepard Fox supports the EPO in communicating study’s findings to media
Patent applications for additive manufacturing (AM), also known as 3D printing, increased at an average annual rate of 36% in recent years, a new study from the European Patent Office (EPO) shows. This is more than ten times greater than the average yearly growth of all applications at the Office combined in the same period (3.5%). The steep rise in 3D innovations has the potential to help redesign global supply chains, making them more resilient. The report was published today during a virtual EPO conference. – Shepard Fox supports the EPO in promoting both the conference and the study by creating localized press releases for European countries as well as for the United States, and distributing the releases to media outlets. Further support comprises arranging and facilitating media interviews with EPO experts, answering media requests as well as media monitoring.
Sample U.S. media coverage by Bloomberg newswire
Download executive summary of EPO 3D printing study
httpss://www.youtube.com/watch?v=A7IgVhSAOPc
Eindhoven, Netherlands, July 7, 2020: A tech device revolution: video cameras turn into smart cameras – Shepard Fox supports Bosch in communicating the benefits of open platform cameras
It is a revolution of a tech device everybody knows: the video camera, often associated with security applications. Just as the mobile phone turned into a smart phone, video cameras are turning into smart cameras, thanks to a shift away from proprietary software to open platforms. Bosch is one of the first camera manufacturers to introduce a new generation of open platform cameras, called Inteox, combining an open operating system (OS) with the ability to add apps from an app store as needed. App developers can now add new possibilities of applying cameras. – Shepard Fox supports Bosch by creating feature articles, social media posts and press releases on the benefits of its new generation of smart cameras.
Sample media coverage in trade publication “securityinformed.com”
INTEOX New generation of Bosch open platform cameras
LinkedIn post on new generation of smart cameras
Munich, June 22, 2020: As Lufthansa leaves German top stock index, female quota in boards of largest companies drops – Russell Reynolds presents new research – Shepard Fox supports leadership consultancy via content creation
Today is historic day in Germany corporate history. German airline Lufthansa is kicked out of the German stock index DAX, which comprises Germany’s top 30 blue chip companies. New corporations are joining the DAX index as well the mid-cap index M-DAX. Research by Russell Reynolds shows that the newcomers to the two top leagues of listed companies have a striking impact on the overall composition of Boards: they lower the quota of women on the executive boards of the 90 largest German corporations. The research by Russell Reynolds further reveals that this has been happening for the past two years whenever the two leading German stock indices were reshuffled. – Shepard Fox supported the executive search firm by creating media content from the research findings, writing press releases and social media content as well as via contacting media and media monitoring.
Sample media coverage from German news magazine “Spiegel”
Sample media coverage from German newspaper “Suddeutsche Zeitung”
Sample media coverage by German Public Television “ARD”
Dublin/New Delhi, June 8, 2020: AXA XL appoints new CEO for Asia and Europe – Shepard Fox supports AXA via media relations in Asia, distributing announcement of appointment to trade and business media
AXA XL, the Property & Casualty and special risk division of leading global insurance company AXA, has announced the appointment of Xavier Vevry as CEO Asia and Europe. Shepard Fox supported AXA by distributing the press release in India to business and insurance trade media as well as by following up with journalists and by monitoring media for media coverage.
Media coverage in Indian business paper Economic Times
Munich, May 25, 2020: Women still don’t have much of a voice on boards of German blue chip companies – Russell Reynolds publishes results of study – Shepard Fox supports leadership consultancy via media relations
Germany is not making headway in filling top positions with women in its thirty largest companies: the number of women on boards of the companies included in the leading German stock index DAX has been stagnating at 14% for the past three years. – That is one of the results of a survey by leadership adversory Russell Reynolds. – Shepard Fox supports the executive search firm via the development of thought leadership strategies and corresponding messaging and by implementing those strategies via media relations, comprising the writing and distribution of press releases, placing quotes in relevant business media and arranging media interviews.
Sample media coverage in German media FAZ
Frankfurt, May 7, 2020: Positive effect of the crisis: Quality media win new subscribers; German FAZ increases reach by 50% – Shepard Fox supports FAZ publishing house via translations of press releases and presentations
A positive effect of the corona crisis is that many readers recognize the true value of truthful information and support the production of quality journalism by becoming subscribers of quality media, thereby reversing the trend of declining readerships among traditional news outlets. The New York Times and Financial Times are seeing rising numbers of subscribers, so do Swiss NZZ and German FAZ, the latter of which has increased its digital reach by 50% during the crisis so far. – Shepard Fox supports the FAZ publishing house in translating its press releases and presentations for international audiences, especially for potential advertising clients and other business partners.
Press Release (German): FAZ.net increases reach by 50%
Munich, April 23, 2020: Bosch reaches milestone in creating open IoT infrastructure for security systems – Shepard Fox supports Bosch in creating press releases and communicating the benefits of connected devices
Bosch today launched the first fully open camera platform called Inteox. The platform represents a milestone in creating an open IoT infrastructure for security systems, a goal which Bosch set out to realize in 2018. The new open platform provides app developers with unlimited freedom to create new applications for video cameras and customize their use in completely new ways beyond security. With sophisticated sensors and artificial intelligence built into the cameras, combined with an open operating system providing a common language, Inteox has the potential to fuel innovation beyond the scope of a single company. – Shepard Fox supports Bosch by creating and translating the corresponding press releases as well as social media content. Furthermore Shepard Fox assists Bosch in implementing the overall media relations strategy of communicating the benefits of connected smart devices. The new open video platform has been developed by a Bosch-funded start-up company. Shepard Fox also supported Bosch in communicating the launch of the start-up company when it was created in 2018.
Bosch Press Release on new open video camera platform Inteox
Trade press reporting on new open platform Inteox
Munich, March 12, 2020: European Patent Office (EPO) publishes latest Patent Index, global indicator of innovation. Shepard Fox supports the EPO with media outreach campaign spanning Europe, the U.S., Japan, China, and South Korea
The European Patent Office (EPO) today published its annual Patent Index, an analysis of the global patenting activities of companies, research institutions, and universities. The Patent Index summarizes the number of patents filed with the EPO by country, company and technology field. It is considered a key economic indicator as it reflects technology trends, R&D spending and the capacity to innovate which in return correlates with competitiveness and the creation of jobs and wealth. – For the sixth consecutive year, Shepard Fox has been supporting the EPO in communicating the results of the analysis to media, policy makers and the general public via a global media outreach campaign which comprises the creation of localized content including local press releases in 16 languages for twelve of Europe’s largest patent filing countries as well as the U.S., China, Japan, and South Korea. The campaign further includes outreach to lead media (print, online, digital, radio, TV) in each of the countries via Shepard Fox’s local outlets, providing journalists with both global and local figures, as well as arranging and managing interviews, while monitoring media publications for coverage of the Patent Index.
EPO Patent Index 2019
Press Release: Digital technologies take top spot in European patent applications
LinkedIn: Patent Index Country Ranking
