News Archive
London, January 5, 2018: Bitcoin boom: Shepard Fox provides daily market brief to the Wall Street Journal, the FT, Bloomberg, Reuters, and other financial media
Bitcoin and other cryptocurrencies are booming, and with the new year their prices are continuing to rise. As more and more private investors are interested in buying cryptocurrencies, there is a rising need for understanding how to buy and trade them, understanding associated risks as well as underlying technologies, like blockchain. Catering to that demand for information, Shepard Fox is providing journalists from financial and general media with a daily market brief and background on Bitcoin and other virtual as well as traditional currencies on behalf of its client Swissquote. Swissquote, Switzerland’s leading online bank, is a forerunner in cryptocurrencies, offering mainstream investors to buy from five different cryptocurrencies via their trading platform.
Wall Street Journal quoting Swissquote on Bitcoin
Wall Street Journal online quoting Swissquote on Bitcoin
Wall Street Journal China quoting Swissquote on Bitcoin
Mumbai, December 26, 2017: 2018: What does the millennial generation want from their employers? Shepard Fox supports XL Catlin with employer branding in India
The millennial generation – also known as Generation Y – born between 1980 and 2000 – will make up about 50% of the global workforce by 2020, according to a study by PwC. Employers need to understand what motivates Millennials, what excites them and how they approach their careers. But they also need to find ways to ensure that Baby Boomers (1940s – 1960s), Generation X (1960s – 1980s) and Millennials work together in a way that works for everyone. – That is message of a bylined article by the Country Head for India at the global insurance and re-insurance company XL Catlin. Shepard Fox edited and placed the article with an Indian HR trade magazine as part of the assignment to increase media and brand awareness for XL Catlin in India as the B2B insurer is expanding its business in the Indian market and recruiting new staff to support its expansion.
2018: What does the millennial generation want from their employers?
Zurich, December 18, 2017: Swissquote becomes first bank to offer five cryptocurrencies – Shepard Fox promotes offer in the UK, Switzerland, Italy, Hong Kong
Swissquote, the leading online bank in Switzerland, today launched trading of four cryptocurrencies in addition to Bitcoin: Ethereum, Litecoin, Ripple, and Bitcoin Cash. Swissquote has been offering Bitcoin trading already since July 2017. With now five virtual currencies, it is the most complete cryptocurrency trading offer by a bank, providing simple and safe trading to all customers. – Shepard Fox produced the announcement in English, French, German, and Italian, distributed the press release to International financial media as well as to national media in Switzerland, Italy, the UK, and Hong Kong, and arranged TV interviews with Swissquote’s market analysts.
Press Release: Swissquote becomes first bank to offer five cryptocurrencies
Sample Media Coverage: Swissquote Expands Crypto Offering
Frankfurt, October 12, 2016: Safer parking for freight and driver – Shepard Fox supports Bosch launching Bosch Secure Truck Parking
It’s a common sight on motorway rest stops: Row after row of narrowly parked trucks as drivers take their breaks. Just in Germany, there is a shortage of about 14,000 parking spaces for trucks. Truck drivers often have to enter a number of parking sites before they are able to safely park their truck, forcing them to violate statutory rest periods. The search for parking space increases fuel consumption and CO2 emissions. In addition, many parking spaces are not safe. As a consequence, freight theft is increasing dramatically. – Bosch today launched a solution to this problem: the online booking platform Bosch Secure Truck Parking, allowing truck drivers to find and book secure parking spaces at truck stops. The IoT solution, jointly developed with SAP, was demonstrated live today for the first time under real-life conditions in Karlsruhe, Germany. – Shepard Fox helped Bosch organize the launch event including press conference, develop the key messages, create the media release and arrange interviews with TV as well as business and trade press.
Bosch Secure Truck Parking Microsite
Brussels, October 12, 2016: €1 billion investment to drive Europe’s digital transformation – Shepard Fox supports EIT Digital presenting its Strategic Innovation Agenda
EIT Digital, the leading European open innovation organisation fostering digital technology innovation, today presented its Strategic Innovation Agenda at a press conference in Brussels. The agenda describes how EIT Digital plans to invest €1 billion in digital innovation and entrepreneurship from 2017 to 2019. The investments will be made with the goal of a) creating and accelerating digital start-ups and b) growing Europe’s digitally skilled workforce by enrolling students in EIT Digital’s Master, Doctoral and Professional Schools. – Shepard Fox has been supporting EIT Digital by inviting stake-holders and media to the presentation in Brussels, by drafting the announcement, and by arranging interviews of EIT Digital’s CEO Willem Jonker with Brussel correspondents.
EIT Digital presenting its Strategic Innovation Agenda
Paris, October 6, 2016: Accelerating the digital transformation: Shepard Fox supports GE Digital launching European start-up competition
As the future of industry becomes increasingly software-driven, GE Digital, the GE business unit dedicated to software and analytics, unveiled a new program focused on supporting innovation and advancing the Industrial Internet ecosystem across Europe. In partnership with French digital accelerator NUMA, GE Digital invites European-based start-ups in the areas of data science and advanced analytics, to take part in its Digital Industry competition. – Shepard Fox has been supporting GE Digital in announcing the competition across Europe by issuing media releases in English, French, and German, targeting the European start-up communities, and by arranging interviews by GE Digital with media, bloggers and other influencers.
Start-up Competition Announcement GE Digital France
Paris, October 6, 2016: Paris Science Film Festival: Shepard Fox promotes video content on medical and technology innovations
How do you translate hard science content into popular films and videos? To honor film makers and TV producers that tackle that challenge has been the mission of the International Paris Science Festival called PariScience in Paris this week. Shepard Fox has successfully placed videos on medical and technology innovations on the short lists of the festival, competing for the Festival award in the respective categories. The films Shepard Fox placed at the Paris Festival had originally been produced for the European Inventor Awards and portray inventors and their inventions that had been selected to compete for Europe’s most prestigious prize for innovation, which was awarded in June 2016. Shepard Fox is in charge of promoting the video content and films about the inventors that get nominated for the European Inventor Awards.
PariScience – The International Science Film Festival
Milan, September 19, 2016: Shepard Fox supports European Patent Office during Intellectual Property World Congress
Shepard Fox has been supporting the European Patent Office (EPO) with media relations during the annual World Congress of the International Association for the Protection of Intellectual Property (AIPPI) taking place in Milan, Italy, from September 16 – 20, 2016. Among other activities, Shepard Fox arranged, prepared, and managed interviews by leading Italian media like Il Sole 24 Ore, Corriere della Sera, and Italian TV RAI, with the President of the European Patent Office, EPO – President Benoît Battistelli.
AIPPI World Congress Milan 2016
Shanghai, July 18, 2016: Bosch joins music sound and safety in a single system for Chloe and Salvatore Ferragamo – Shepard Fox supports Bosch in promoting its security systems in China as well as globally
The exclusive Chloe and Salvatore Ferragamo boutiques in Shanghai open their doors to illustrious fashion clientele, from red-carpet celebrities to politicians. Expectations are high. High expectations are the reason why both luxury brands chose Bosch to install its music sound and safety systems in the new Chloe and Salvatore Ferragamo flagship stores: With the push of a single button, store managers can turn off the music, turn on the fire alarm, and make an emergency announcement. Luxury shopping has never been safer. Both retailers will integrate Bosch into their brand standards, using Bosch public address systems across all their boutique chains. – Shepard Fox created the announcement that has been distributed to trade media in several language in Asia, Europe, the US, and South America; the PR agency supports Bosch Security Systems globally with product PR, feature article creation and placement as well as with client reference stories.
Bosch Security Systems Asia Pacific
Zurich/London, June 24, 2016: Brexit catches investors off-guard: Shepard Fox supports Swissquote Bank in providing financial market comment on Britain leaving the EU
The Sterling falling to a 30 year low, equities plunging, financial markets in turmoil. The Brexit vote came unexpected and caused panic among many investors. Analysis, good advice and expert comment is badly needed to understand and deal with the consequences of the historic event. Swissquote Bank was not caught off-guard but stood ready to analyse the repercussions of the vote, being prepared for different scenarios. – Shepard Fox supported Swissquote in handling the situation by distributing latest market comment to media in English, German, French, and Italian, answering media requests and putting journalists in touch with Swissquote’s market analysts. As a consequence, Swissquote analysts are being quoted by news financial and business papers, and TV news programs in the UK, Switzerland, Italy, the US and China.
Bloomberg News quoting Swissquote
Wall Street Journal quoting Swissquote
AWP Swiss Newswire quoting Swissquote
