News Archive
Zurich, January 16, 2015: Swiss National Bank decision rocks currency markets – Shepard Fox supports Swissquote Bank in providing market comments
Financial markets rocked after the Swiss central bank abandoned its currency cap which caused the Swiss franc to surge versus the euro and dollar. Swissquote Bank, provider of a leading currency trading platform, experienced record high trading volumes, and moved into the limelight of media interest. Shepard Fox supported Swissquote by providing market comments to finance and business media and by arranging interviews with Swissquote’s market analysts.
CNBC Interview with Swissquote Analyst Peter Rosenstreich
Augsburg, January 12, 2015: GE launches new Industrial Internet solution – Shepard Fox promotes solution in Germany, Austria, and Switzerland
GE is one of the drivers of the Industrial Internet, also referred to as Industry 4.0, where is Internet is used to connect machines and monitor whole factories remotely via mobile devices. GE Intelligent Platforms today launched a new Industrial Internet solution in the DACH Region (Germany, Austria, Switzerland), delivering real-time business intelligence data to tablets and iPhones. Shepard Fox issued the press release, distributed it to journalists, and arranged interviews with GE Intelligent Platforms experts.
London, January 9, 2015: Global insurer XL Group agrees to acquire Catlin for $4.2 billion – Shepard Fox supports XL Group in editing media release
XL Group plc today agreed to purchase rival Catlin Group Ltd., a Lloyd’s of London company, for about 2.8 billion pounds ($4.2 billion) as XL Group expands in specialized commercial insurance. Shepard Fox supports XL Group in its media relations and helped the company edit the announcement of the acquisition.
Bloomberg newswire coverage of the deal
Shenzhen, January 5, 2015: Shepard Fox adapts Infineon Technologies M&A communication for Chinese market
Shepard Fox supports leading German semiconductor company Infineon Technologies in its communication efforts in China. Shepard Fox helps Infineon produce internal employee information as well as client letters in Chinese to inform about the changes brought about by the acquisition of US company International Rectifier. Shepard Fox has been supporting Infineon already over the past years with a range of communications services, most recently with support for Infineon’s international marketing automation campaigns.
Shenzhen, December 8, 2014: Shepard Fox adapts XL Group Insurances marketing and PR material for Chinese market
Shepard Fox supports global insurance company XL Group in its marketing efforts in China. Shepard Fox helps XL Group produce product sheets on insurance products and marketing brochures in both Mandarin and Cantonese for print and online promotion. Shepard Fox has already created Spanish and German versions of the same marketing collateral.
Nuremberg, November 25, 2014: GE launches new cloud-based Industrial Internet solution in Europe – Shepard Fox prepares launch announcement and manages press conference at trade show
GE Intelligent Platforms today launched a new cloud-based Industrial Internet solution for the European markets. The new tool that allows machines and whole manufacturing plants to be monitored remotely is considered a milestone in making the Industrial Internet real (also referred to as Industry 4.0). The launch took place at a manufacturing and automation trade show in Nuremberg, Germany. – Shepard Fox prepared all launch PR including the press release and press kit, organized and managed the press conference about the market launch and arranged interviews with trade media journalists and GE speakers.
Video on new Industrial Internet solution by GE
Brussels, November 13, 2014: European-Chinese Conference on Patents – Shepard Fox organizes International Press Conference
The European Union and China are planning to enforce their cooperation to handle the growing number of patent applications from China in Europe. At a press conference arranged by Shepard Fox Communications, the Commissioner of the Chinese State Intellectual Property Office (SIPO) Shen Changyu, and European Patent Office (EPO) President Benoît Battistelli said that the current situation requires a closer cooperation between the two patent offices. In an interview with Radio France Benoît Battistelli said that the European Patent Office has been cooperating with China for 30 years and supporting China in developing an efficient patent system. – Shepard Fox invited journalists from Chinese media as well as International correspondents and local Belgian journalists, organized the press briefing and arranged and managed the interviews with the Chinese Commissioner and the EPO President on-site in Brussels.
Shanghai Daily Online Coverage
New Delhi, November 4, 2014: Global Insurer XL Group appoints new head of Indian operations – Shepard Fox announces appointment to Indian press
XL Group plc (NYSE:XL), a leading global B2B insurance and reinsurance company, today announced a new Country Manager for India, leading their growing Indian operations. – Shepard Fox edited the corresponding press release and distributed the announcement across India, and managed all media requests following the announcement. Shepard Fox has been supporting XL Group already in Europe and Brazil with PR services ranging from media interviews and media training to copy-writing and authoring articles for XL Group’s thought leadership platform Fast Fast Forward.
Press Release and Sample Media Coverage
Washington, October 23, 2014: European Patent Office and the U.S. Patent and Trademark Office discuss improvements of the patent system – Shepard Fox arranges interviews with US media
European Patent Office President Benoit Battistelli and Michelle Lee, the deputy director of the U.S. patent office, discussed today at the American Intellectual Property Law Association conference in Washington how to improve collaboration. The heads of two of the largest patent agencies said they are making progress toward a more globally cohesive system that will help companies better protect their inventions and avoid lawsuits. – Shepard Fox arranged and prepared media interviews of the two head of the patent agencies with US media, including US newswire Bloomberg and Dow Jones.
Bloomberg Newswire Coverage of US Patent Conference
Stockholm, October 6, 2014: Shepard Fox supports campaigning for European Unitary Patent
The European Unitary Patent will greatly facilitate the patent granting procedures in Europe, thereby enhancing Europe’s capacity to innovate. The Unitary Patent will replace the validation by individual European countries; it will not require translations as long as it is in one of the three official EU languages, and will only require a single renewal fee, making the Unitary Patent cheaper and faster than existing procedures. Although agreed by the European Council and the European Parliament in 2012, the Unitary Patent is pending ratification by some European member states. That is why the European Patent Office is campaigning across Europe to raise awareness for the great benefits of the Unitary Patent that has been a European vision since the first days of the EU. – Shepard Fox supports the European Patent Office in its efforts in rallying political and public support to allow the Unitary Patent to take effect, by organising and preparing media interviews with key media across Europe.
European Patent Office President Battistelli on Swedish television news
European Patent Office President Battistelli in French business news
