News Archive
Munich, September 20, 2014: More than beer – Munich Oktoberfest would run dry without patented high tech
Today the Munich Oktoberfest opens. In the coming two weeks millions of visitors will enjoy the world’s largest beer festival that first took place in 1810. Despite its historic looks the Oktoberfest is not only about traditions, but also about modern technology. From the beer tents to the amusement park, behind the scences you will find the latest high tech at work, much of it first invented for the Oktoberfest and then patented to be applied the world over. Many of those patents were granted by the European Patent Office, also at home in Munich. – Shepard Fox supports the European Patent Office in its international public relations, aiming at raising public awareness for the importance of patents for enabling inventions and helping innovations improve our lifes.
Video on patents in use at the Oktoberfest (German only)
Munich/Singapore, September 8, 2014: Shepard Fox supports Infineon Technologies in promoting sensors for cars
Infineon sensors can be found in almost every car around the world, with more than 2.5 billion sensors shipped. Every car today has 20 sensors, four of these come from Infineon Technologies AG. Infineon’s automotive sensors make driving a car more comfortable, safer and environmentally friendly. Shepard Fox supports Infineon in communicating product benefits to existing clients and prospects by translating technological advances into compelling messages for a range of product marketing campaigns.
Infineon Video on Automotive Sensors
Zurich, August 15, 2014: Insurance and Reinsurance Company XL Group renews Shepard Fox assignment for global and regional PR support
The global insurance and reinsurance company XL Group (2013 revenues of $ 7.5 billion) has renewed the assignment for international and regional PR support with Shepard Fox Communications. Shepard Fox has been working for XL Group since mid 2012. The assignment includes in-house support for the global marketing team at XL’s headquarters in Zurich, editing of the online client magazine Fast Fast Forward, copy-writing, multi-language translations and media training. Shepard Fox also provides regional PR support for XL Group in Brazil including media relations, interview arrangements and preparation, regional message development, and local support during events in Brazil.
Online magazine Fast Fast Forward
The Hague, June 25, 2014: Dutch Prime Minister lays foundation-stone for new EPO building by Jean Nouvel – Shepard Fox organizes press conference
Netherlands’ Prime Minister Mark Rutte, the President of the European Patent Office (EPO) Benoît Battistelli, and architects Jean Nouvel and Diederik Dam today jointly laid the foundation stone of the new main building of the EPO in The Hague. The building will set a benchmark for sustainability and provide a flexible working environment of 80.000 square meters for the staff of the EPO. Until its completion in 2017, it will be one of the biggest office construction sites in the Netherlands. – Shepard Fox Communications helped organize the press conference that took place prior to the foundation-stone laying ceremony, managed the interviews with the Prime Minister, the EPO President and the architects, drafted the press release and distributed it to Dutch media.
Press Release (English), Media Coverage (Sample)
Berlin, June 17, 2014: Top inventors celebrated in Berlin – Shepard Fox promotes European Inventor Awards across Europe, the US, and Japan
The European Patent Office (EPO) today presented the European Inventor Award 2014 in Berlin in a ceremony regarded as Europe’s Technology and Innovation Oscars. The award honours outstanding inventors for their for their ground-breaking achievements in engineering, mechanics, biotechnology, pharmaceuticals and digitalisation. The award ceremony, held in Germany’s capital, was attended by some 500 guests from the fields of business, science, culture and politics, including 50 journalists from all over Europe. Shepard Fox Communications helped organize and manage the press activities and media relations prior to the ceremony as well as during the event, which included a press trip to Berlin, a press briefing on the day of the ceremony, dozens of media interviews with the Award nominees and winners, as well as the creation of press releases in 10 languages and their distribution across Europe, the US, and Japan.
CNN coverage of European Inventor Awards in Berlin
New York, June 5, 2014: “The Amazing Spider-Man 2” opens with $6 billion property loss – Shepard Fox supports XL Group in talking insurance business differently
’Super hero Spider-Man once again saves New York City from complete devastation and catastrophe. But not before there is epic private & public property damage, a near aviation disaster and countless business interruption events. Overall the movie depicts an estimated $6 billion in property losses. Though these losses are significant, they’d be even greater without Spider-Man’, says the XL Group movie critic. – Talking about B2B insurance products can be pretty dry. XL Group, a global insurer for companies, does away with the industry jargon and talks differently about its business, applying a different kind of language and style, likes the XL movie critic. – Shepard Fox supports XL Group in “translating” technical insurance content into stories and news, e.g. by authoring and editing articles for their online magazine Fast Fast Forward.
Read more about Spider-Man’s insurance needs
Munich, May 28, 2014: Shepard Fox helps Infineon Technologies communicate benefits of semiconductors in everyday life
Your opinion about your smartphone largely depends on its battery life. Accurate information about the remaining battery can make a big difference in being able to connect the way you want to. Few consumers are aware that a dedicated semiconductor constantly gauges how much fuel you have got left. Infineon Technologies is a leading manufacturerer of these fuel-gauging semiconductors used in many mobile phones. – Shepard Fox supports Infineon Technologies in implementing marketing campaigns that illustrate what a difference a reliable fuel gauging semiconductor can make. The campaigns are intended to inform the company’s existing client base as well as to generate leads of prospects. Although being a highly technical B2B product, the style and tone of the marketing activities largely resemble B2C marketing, proving one more time that the classical B2B vs. B2C distinctions are a thing of bygone times.
Youtube video on benefits of fuel gauging semiconductor Origa 3
Singapore/Warsaw, May 12, 2014: Shepard Fox promotes brain specialist Prof. Nowinski in Singapore and Poland – Nominee for the European Inventor Award
Brain surgeons around the world rely on his maps: Prof. Nowinski has rewritten the history of brain mapping and developed more than 30 brain atlases, allowing brain disorders and diseases to be treated in a more rapid and targeted fashion. For his pioneering research Prof. Nowinski has now been nominated for the European Inventor Award in the lifetime achievement category. The Polish-born scientist has been doing his research in Singapore for the past 20 years, where he also founded several start-up companies. – Shepard Fox is promoting the nomination in Singapore and Poland by arranging media interviews with Prof. Nowinski and by providing the press with background information, pictures and videos.
Youtube video on 3D brain atlas
Tokyo, May 9, 2014: Shepard Fox promotes inventor of the QR code in Japan – Nominee for the European Inventor Award
A black and white square goes global: Masahiro Hara, the inventor of the QR code, has now been nominated by the European Patent Office for Europe’s highest technology award, the European Inventor Award. What started as an attempt to improve his employer’s logistics system ended up revolutionizing the world of the barcode. Europe’s technology Oscar will be awarded on 17 June in Berlin, Germany. – Shepard Fox is promoting the nomination in Japan by arranging media interviews with Masahiro Hara and by providing the press with background information, pictures and videos on how the invention works.
Mainichi Shimbun media coverage
New York, May 6, 2014: The father of 3D printing says it’s overhyped – Shepard Fox promotes nomination of Charles Hull for the European Inventor Award by interviews with US media
3D printing “has the potential to revolutionize the way we do almost everything”, US president Barack Obama declared at the 2013 State of the Union. Maybe – but in an interview arranged by Shepard Fox with US digital news magazine Quartz, the father of 3D printing Charles Hull, after he was nominated for the European Inventor Award by the European Patent Office (he’s up against the inventors of the QR code), said that “some people who talk about 3D printing get over-enthused. Most of the stuff they talk about will happen someday, but you need to understand that it’s in concert with other advances in automation and computing and so forth.”
Read interview of Charles Hull with Quartz digital magazine
Shepard Fox is promoting the nomination of Charles Hull in the US and by arranging interviews and providing media with background information, pictures, and videos.
Watch Youtube video on 3D printing & Charles Hull
