News Archive
Munich/Chengdu, November 30, 2021: Bosch equips new Chinese ‘Mega-Airport’ with video security – Shepard Fox supports Bosch in promoting its building technologies and security systems via success stories and media relations
Bosch has equipped the new Chinese mega-airport Chengdu Tianfu International with video security, a PA and voice alarm system, and a conferencing solution, ensuring safety and security for passengers and airport staff as well as enhancing comfort and ease-of-use for travellers. Chengdu Tianfu International, in Sichuan province, serves China’s quickly booming ‘garden’ megacity, an emerging hub for commerce, culture, and finance – with the new airport pegged to be the third-busiest for airport traffic following Beijing and Shanghai. – Shepard Fox Communications supports Bosch in producing an ongoing series of customer stories by creating corresponding web and social media content for the Bosch website and social media channels, as well as press releases for global B2B media relations.
Sample Trade Media Coverage
Bosch Press Release
Munich, October 19, 2021: Europe and US are leading innovation in plastic recycling and alternative plastics – Shepard Fox helps promote green technologies tackling the plastic waste issue via media relations across Europe
Europe and the US are leading innovation in plastic recycling and alternative plastics technologies, a new study published today by the European Patent Office (EPO) shows. Europe and the US each account for 30% of patenting activity worldwide in these sectors, or 60% combined. Plastic recycling and bioplastics are the two key technologies in reducing plastic waste, a key challenge at the heart of the EU Green Deal and the UN Sustainable Development Goals. – 50.000 tons of new plastic end up in our environment every year. Packaging and textiles account for most of the plastic waste (47% and 14% respectively). In the EU, only 42% of plastic waste is currently collected for recycling. – Shepard Fox helps the EPO raise media awareness for the issue via media relations support. The support comprises the development of key messages, media content creation, the localisation of press releases into French, Spanish, Italian, Dutch, Flemish, local media outreach on country levels across Europe, arranging and preparing media interviews with the authors of the study, and media monitoring.
New Delhi, September 18, 2021: AXA launches toll-free telemedicine helpline in India in response to Covid-19 crisis – Shepard Fox helps promote offer via local media relations
Global insurance company AXA has launched a toll-free helpline in India to provide telemedicine services. The telemedicine helpline will be for medical ailments and information on the availability of critically needed healthcare supplies in response to the COVID-19 crisis in India. The helpline will connect people to doctors including general practitioners, ayurvedic doctors, and nutritionists. In addition to telemedicine services, it will provide information on the availability of hospital beds and oxygen cylinders, ambulance assistance, home Intensive Care Unit setup information, food supplies for COVID-19 patients, and access to psychologists.- Shepard Fox helps promote the offer via local media relation activities in India, including the distribution of press releases to media, answering questions by journalists, and organizing interviews with the involved entities running the helpline.
Media coverage by India’s Economic Times
London, September 1, 2021: Launching a satellite into space, shooting a star-studded movie, organizing an international art exhibition? Shepard Fox supports global insurer AXA XL raise awareness for complex risks
Thousands of new satellites are being launched into areas where orbital rubbish has been accumulating since early space missions nearly 65 years ago. The surging collision risks have left only a few providers offering insurance for satellites. AXA XL, a division of AXA insurances, is one of them, providing specialty insurance coverage for extraordinary complex risks, like launching a satellite, but also serving the entertainment industry when it comes to insuring movie productions, or the art world when masterpieces from all over the world need to be shipped to an exhibition and be insured for the duration of an art show. – Shepard Fox supports AXA XL in raising awareness for complex risks and how to get insurance coverage for them, via media relations, and content curation, creating and distributing press releases, offering interviews with experts, and placing bylined articles in trade media.
Media Coverage Sample: Reuters on insuring satellites with expert opinion from AXA XL
Munich, June 17, 2021: Shepard Fox supports European Patent Office announcing winners of the European Inventor Award 2021 via media campaigns in Switzerland, Sweden, Serbia, Norway, India, and the United States
The European Patent Office (EPO) today announced the winners of the European Inventor Award 2021, its prestigious annual innovation prize. The individuals and teams were recognized for their innovative contributions in the fields of nasal drug delivery, DNA-based data storage, nanomaterials in dentistry, solar cells for self-charging devices, organic semiconductors, and advances in tissue engineering. Shepard Fox supports the EPO in promoting the winners and the Award via global media relations including local media campaigns in the home countries of the winners: Switzerland, Sweden, Serbia, Norway, India and the U.S. The support comprises content creation, content localization, press release distribution, arranging interviews with TV, radio, print and online news media as well as with influencers, and media monitoring. “In these challenging times, it is inspiring to see the creativity and dedication shown by these inventors in bringing innovative solutions to the world,” said EPO President António Campinos. “Their achievements remind us that obstacles can be overcome by applying imagination, knowledge and ingenuity. The ability to take a new idea all the way to market also demands perseverance and a supportive environment for innovation, and the finalists and winners of the European Inventor Award 2021 are all testament to this.”
Munich, May 4, 2021: Celebrating the individuals behind the inventions that benefit us all – Shepard Fox supports the EPO in announcing the European Inventor Award 2021 finalists in Italy, Spain, Portugal, Switzerland, Serbia, Sweden, Norway, Denmark, the Netherlands, Belgium, China, India, the US
The European Patent Office (EPO) today announced the 15 inventors shortlisted as finalists for the 2021 edition of the European Inventor Award. The EPO’s prestigious annual innovation prize, now in its 15th year, recognizes outstanding inventors who have made an exceptional contribution to technology, society, and economic growth. The finalists come from more than a dozen countries around the world and their inventions span fields ranging from diagnostics and ultrasound imaging to biometrics, sustainable plastic production, and wildlife protection. – Shepard Fox supports the EPO in promoting the inventors and their inventions with a global media relations campaign spanning 13 countries. The campaign comprises the development of local content, telling the story of the individual scientist or researcher behind an invention, as well as the creation of localized press releases. Furthermore, Shepard Fox is reaching out to media (TV, radio, general interest, business, and trade media) in the finalists’ home countries including Italy, Spain, Portugal, Switzerland, Serbia, Sweden, Norway, Denmark, the Netherlands, Belgium, China, India, and the US. A cornerstone of the media outreach is the arrangement of media interviews with the finalists, from TV appearances and interviews featured in online and print media, to podcasts.
Munich/Paris, April 27, 2021: More innovation in low-carbon energy technologies needed to meet climate goals – Shepard Fox supports International Energy Agency and European Patent Office in communicating key findings of latest clean energy study
The number of patents worldwide for inventions related to low-carbon energy technologies has fallen well below its rate of growth from 10 years ago, according to a new joint study published today by the International Energy Agency (IEA) and the European Patent Office (EPO). Clean energy patents have grown 3.3% per year between 2017-2019, but this is only a quarter of the annual growth rate of a decade ago, underscoring the urgent need for investment in clean energy to meet climate goals, the study finds. Shepard Fox supports the International Energy Agency and European Patent Office in communicating the findings of the study to media and political stakeholders via an international media outreach campaign. The tasks of Shepard Fox include the development of key messages and localized press release in the respective local languages, the distribution of the key findings to relevant media and EU stakeholders as well as the arrangement of interviews with EPO and IEA experts, and media monitoring.
International Energy Agency Press Release
Global trends in clean energy innovation
Video: Global trends in clean energy innovation
Munich, March 16, 2021: How did the pandemic affect innovation? Shepard Fox supports European Patent Office in communicating latest innovation trends via global media campaign across Europe, the US, China, Japan and South Korea
Statistics published today by the European Patent Office (EPO) show that innovation in healthcare drove patenting activity in 2020: Medical technology was the leading field for inventions in terms of volume, while pharmaceuticals and biotechnology were the fastest-growing areas. Despite the pandemic, the overall number of European patent applications filed in 2020 was nearly on a par with the previous year’s. As in 2019, the strongest increases among the top ten countries came from China and South Korea. – Shepard Fox supports the European Patent Office in communicating these trends in innovation via a global communications campaign comprising the development of localized country-specific content as well as local media outreach campaigns in the United States, China, Japan, South Korea, Italy, Spain, Portugal, the Netherlands, Belgium, Switzerland, Poland, Denmark, Sweden, and Finland. The campaign includes the creation and distribution of press releases in the respective local languages, arranging interviews with the Chief Economist and other EPO experts and tier-1 media, spanning TV, radio, business, general as well as trade media outlets, and media monitoring and analysis.
Video on innovation trends during the pandemic
Patent Index: Who is filing for patents and in which fields?
Zurich, March 12, 2021: Shepard Fox supports executive search firm Russell Reynolds in building thought leadership on diversity in corporate management and supervisory boards
The Swiss government’s gender guidelines taking effect at the beginning of the year, which mandate that large companies have a minimum of 30 percent women at the supervisory board level, and 20 percent at the executive board level, have so far not resulted in improving gender diversity, a new study by Russell Reynolds Associates finds. In the 20 companies comprising the Swiss Market Index (SMI), women currently hold 13 percent of executive roles, up just one percentage point from the year before, making Swiss companies laggards when compared to other countries: France, the Netherlands, the UK, Denmark, Norway, Sweden have on average all exceeded 20 percent women on executive boards. – Shepard Fox supports Russell Reynolds, the international leadership consultancy and executive search firm, in raising its profile for its HR and recruitment expertise via media relations promoting the results of their latest studies, arranging media interviews, providing media with expert views on latest leadership trends, and by creating thought leadership articles as well as social media content.
Thought Leadership Article “Diversifying the Swiss Executive Ranks”
LinkedIn Post on latest Diversity Study
Alicante/Munich, February 8, 2021: Shepard Fox to promote joint study by European Union Intellectual Property Office and European Patent Office on benefits of owning intellectual property rights
A new study released by the European Patent Office (EPO) and the European Union Intellectual Property Office (EUIPO) shows that companies which own at least one patent, registered design or trade mark generate on average 20% higher revenues per employee than companies which do not own any of those intellectual property rights (IPRs). Moreover, these IPR-owning companies were found to be paying 19% higher wages on average than other companies. – Shepard Fox has been commissioned to communicate the key findings of the study to media in the Netherlands, including the creation of a Dutch press release summarizing the results, distribution to relevant media, arranging interviews with the authors of the study, and media monitoring.
EPO/EUIPO Press Release on Joint IPR Study
