News Archive
Munich, May 25, 2020: Women still don’t have much of a voice on boards of German blue chip companies – Russell Reynolds publishes results of study – Shepard Fox supports leadership consultancy via media relations
Germany is not making headway in filling top positions with women in its thirty largest companies: the number of women on boards of the companies included in the leading German stock index DAX has been stagnating at 14% for the past three years. – That is one of the results of a survey by leadership adversory Russell Reynolds. – Shepard Fox supports the executive search firm via the development of thought leadership strategies and corresponding messaging and by implementing those strategies via media relations, comprising the writing and distribution of press releases, placing quotes in relevant business media and arranging media interviews.
Sample media coverage in German media FAZ
Frankfurt, May 7, 2020: Positive effect of the crisis: Quality media win new subscribers; German FAZ increases reach by 50% – Shepard Fox supports FAZ publishing house via translations of press releases and presentations
A positive effect of the corona crisis is that many readers recognize the true value of truthful information and support the production of quality journalism by becoming subscribers of quality media, thereby reversing the trend of declining readerships among traditional news outlets. The New York Times and Financial Times are seeing rising numbers of subscribers, so do Swiss NZZ and German FAZ, the latter of which has increased its digital reach by 50% during the crisis so far. – Shepard Fox supports the FAZ publishing house in translating its press releases and presentations for international audiences, especially for potential advertising clients and other business partners.
Press Release (German): FAZ.net increases reach by 50%
Munich, April 23, 2020: Bosch reaches milestone in creating open IoT infrastructure for security systems – Shepard Fox supports Bosch in creating press releases and communicating the benefits of connected devices
Bosch today launched the first fully open camera platform called Inteox. The platform represents a milestone in creating an open IoT infrastructure for security systems, a goal which Bosch set out to realize in 2018. The new open platform provides app developers with unlimited freedom to create new applications for video cameras and customize their use in completely new ways beyond security. With sophisticated sensors and artificial intelligence built into the cameras, combined with an open operating system providing a common language, Inteox has the potential to fuel innovation beyond the scope of a single company. – Shepard Fox supports Bosch by creating and translating the corresponding press releases as well as social media content. Furthermore Shepard Fox assists Bosch in implementing the overall media relations strategy of communicating the benefits of connected smart devices. The new open video platform has been developed by a Bosch-funded start-up company. Shepard Fox also supported Bosch in communicating the launch of the start-up company when it was created in 2018.
Bosch Press Release on new open video camera platform Inteox
Trade press reporting on new open platform Inteox
Munich, March 12, 2020: European Patent Office (EPO) publishes latest Patent Index, global indicator of innovation. Shepard Fox supports the EPO with media outreach campaign spanning Europe, the U.S., Japan, China, and South Korea
The European Patent Office (EPO) today published its annual Patent Index, an analysis of the global patenting activities of companies, research institutions, and universities. The Patent Index summarizes the number of patents filed with the EPO by country, company and technology field. It is considered a key economic indicator as it reflects technology trends, R&D spending and the capacity to innovate which in return correlates with competitiveness and the creation of jobs and wealth. – For the sixth consecutive year, Shepard Fox has been supporting the EPO in communicating the results of the analysis to media, policy makers and the general public via a global media outreach campaign which comprises the creation of localized content including local press releases in 16 languages for twelve of Europe’s largest patent filing countries as well as the U.S., China, Japan, and South Korea. The campaign further includes outreach to lead media (print, online, digital, radio, TV) in each of the countries via Shepard Fox’s local outlets, providing journalists with both global and local figures, as well as arranging and managing interviews, while monitoring media publications for coverage of the Patent Index.
EPO Patent Index 2019
Press Release: Digital technologies take top spot in European patent applications
LinkedIn: Patent Index Country Ranking
Munich, January 6, 2020: 100 years of Bosch Building Technologies – Shepard Fox supports Bosch division with global PR, media relations, social media & web content creation
It is a long success story: For the past century, Bosch has been continuously striving to meet one of humankind’s fundamental needs – safety. One hundred years on, this commitment is being driven forward under the Bosch Building Technologies name. Yet the essential goal remains the same: offering the very latest safety and security technologies. What started in 1920 with the foundation of an emergency call center to report fires, has become a company not only offering fire alarm systems but also video security solutions, intrusion alarm and access control systems, as well as loudspeakers, professional audio equipment and conferencing solutions, covering a wide range of buildings from airports, football stadiums, office and hotel high-rises to conference centers and concert venues. Shepard Fox Communications is proud to continue supporting Bosch Building Technologies into its anniversary by supporting the division with global PR and media relations as well as content creation for its website and social media channels.
100 Years Bosch Building Technologies
Sample content creation: Customer Story Changchun Airport
Sample content creation: Customer Story Hong Kong-Zhuhai Macao Bridge
Sample content creation: Customer Story – No more lost medical emergency calls
Zurich, October 15, 2019: Mylan entering Swiss generics market – Shepard Fox helps global number 1 in generic pharmaceuticals in raising media and brand awareness in Switzerland
Although Mylan has been present on the Swiss market for a long time via acquired brands, the global leader in generic pharmaceuticals only entered the Swiss generics market under its own brand in 2019. The Swiss generics market is considered to be particularly demanding: two players control more than 70% of the relatively small market that requires every new product to undergo extensive tests to meet Swiss approval standards. In addition generics only have a 35% market share compared to 80% in Germany. – In a series of interviews (see links for samples) with Swiss lead media, Mylan’s Swiss CEO explains the strategy for the Swiss market and which objectives the company is pursuing in the coming years. Shepard Fox supports Mylan in arranging and preparing the interviews which are part of a jointly developed media relations strategy and action plan aimed at raising awareness for Mylan among health care professionals and patients.
CEO interview in leading Swiss French paper
CEO interview in leading Swiss German paper
Amsterdam, January 14, 2019: Bosch to showcase latest professional audio, communication and conferencing solutions at ISE in Amsterdam – Shepard Fox providing media relations support for the trade show
At the ISE (Integrated Systems Europe) trade show from February 5-8 in Amsterdam, the world’s largest exhibition for AV (audio-visual) and systems integration professionals, Bosch will be presenting its latest innovations in connected communication and conferencing devices, including: Bosch public address, conference, and commercial audio solutions as well as RTS intercom systems, Electro-Voice professional loudspeakers & microphones, and Dynacord professional electronics, which are brands owned by Bosch, and used on stages and stadiums for concerts and sports all over the world. – Shepard Fox will be providing media relations support, helping Bosch raise media awareness for its latest innovations. The support includes inviting journalists to the trade show, arranging media interviews at the booth, helping prepare the media kit and manage media activities on the ground during the trade show in Amsterdam.
httpss://www.youtube.com/watch?v=v2kV6pgJxuo&feature=youtu.be
Zurich, October 22, 2018: Swissquote becomes first bank worldwide to enable its clients to participate in Initial Coin Offerings (ICOs) – Shepard Fox supports first ICO with integrated launch communications
Swissquote, the leading online bank in Switzerland, today became the first bank worldwide to offer its clients the opportunity to participate in Initial Coin Offerings (ICOs), a new way for companies to raise money via crowdfunding using blockchain technology. Up to now, in order to participate in an ICO, investors needed to understand blockchain technology and own a blockchain wallet. With the new Swissquote service, this is no longer required. Clients can purchase coins issued by a company directly against Swiss francs, using their trading account. Swissquote selected the Swiss start-up company LakeDiamond for the first ICO available on its platform. The spin-off of the EPFL (Swiss Federal Institute of Technology in Lausanne) produces high-grade diamonds in laboratories with specialized reactors, for demanding industrial applications such as watch movements, lasers, or transistors. – Shepard Fox helped stage the ICO by preparing integrated launch communications, developing the story-line, creating and distributing the news release in English, German, and French, answering media requests, and arranging media interviews for both the bank and the start-up company.
News Coverage Le Temps (French)
News Coverage Forbes (English)
Munich/Las Vegas, September 25, 2018: Bosch start-up creates IoT platform with app store for security cameras – Shepard Fox supports platform launch with media outreach campaign in the US, the UK and Germany
At the GSX trade show in Las Vegas, Bosch start-up company Security and Safety Things (SAST) today announced the launch of a global ecosystem for the development of security camera applications. The IoT platform is being developed initially for the security camera industry, but will be extended to support additional IoT domains in the future. At the heart of the SAST IoT platform is an open and standardized operating system optimized for security cameras and an app store. – Shepard Fox is supporting the launch of the new IoT platform with a range of launch communication activities, ranging from content creation including messaging and news releases, to cross-border media relations including media outreach campaigns in the US, the UK, and Germany.
Media Coverage Sample International
Munich, January 8, 2018: Shepard Fox to produce newsletter for engineers for semiconductor solutions provider Infineon Technologies in 2018
Semiconductors are the engines of digitization. They make devices smart and cars intelligent. They enable networks and drive connectivity. Infineon Technologies is a leading semiconductor manufacturer, based in Germany, with a workforce of 36,000 employees in Europe, Asia and the US, and specializing in semiconductor solutions for efficient use of energy, environmentally-friendly mobility and security. To keep their global client base up to date on the latest innovations in microcontrollers, LED drivers, sensors and automotive & power management ICs, Infineon issues a monthly newsletter, the Infineon Newsletter4Engineers. For the fifth consecutive year, Shepard Fox will be editing the newsletter, consisting of an editorial and 20 news items on events, tutorials, new cutting-edge applications, tools, and products. In addition, Shepard Fox supports Infineon in creating client mailings.
Infineon Newsletter Registration
